HAPPY THANKSGIVING!

My heartfelt thanks to all who have 

made this year so special.
Your friendship and your trust 

are deeply appreciated!

The Top 2 Things Homeowners Need To Know Before Selling

Article Courtesy of Keeping Current Matters/The KCM Blog

Here’s something you should know before you sell your house. The homeowners who win in today’s market aren’t the ones waiting it out or stepping back. They’re the ones who adapt from the start.

A number of homeowners this year didn’t get the outcome they wanted. But it’s not because something’s wrong with the market. It’s because something wasn’t right with their expectations.

Realtor.com reports 57% more homes have been taken off the market compared to last year. That means they listed… but didn’t sell. But here’s the honest truth. It was mostly because of two things: price and timing.

And if the seller had come in with the right mindset on each, their sale would’ve gone differently. Here are the top 2 things you can learn from those other sellers.

1. Price It Right from Day 1

Let’s start with the most common sticking point: the asking price. Today, 8 in 10 sellers expect to get their asking price or more. But that confidence doesn’t always line up with reality.

According to Redfin, only 1 in 4 (25.3%) sellers are actually getting more than their list price.

  

And here’s where the mismatch is coming from.

A few years ago, you could set any price and buyers would come running, no matter what the price tag said. Odds are, you’d still sell for over asking. But things are different now.

Buyers have more options than they’ve had in years, so they can afford to be more selective. If your price feels even a little high to them, it’ll get overlooked in a heartbeat.

And for the homeowners who had that happen, some end up pulling their listings instead of making a simple adjustment that could have changed everything. Which is a shame, honestly. Because a small price tweak is usually all it takes to bring buyers in and get the deal done.

According to HousingWire, the average price cut right now is just 4%.

Think about that. Other sellers are listing too high and giving up rather than dropping their price 4%. If they’d just started 4% lower, they may have already sold. So, before you list, talk to your agent about what’s working nearby. They’ll help you find the sweet spot that’s competitive, realistic, and still protecting your bottom line.

And here’s the kicker. If you’ve been in your home for a while, your equity gives you room to set your list price more competitively and still come out way ahead. Unfortunately, those other sellers didn’t seem to realize that.

2. Don’t Rush the Process

Another common misstep: expecting your house to sell in a weekend.

Many sellers right now remember when homes sold in as little as hours – and they expect that to happen today. But in most markets, that’s not the reality anymore.

It takes closer to 60 days to go from listed to sold, which is actually normal (see the gray in the graph below):

 

 

It just feels slower because they’re comparing it to the lightning-fast pace of 2020 and 2021.

Think of it like driving 65 mph on the highway, then exiting and going 25. It feels like you’re crawling, but it’s actually the right speed for where you are. That’s what other sellers can’t seem to get over. But you can get ahead of that, by knowing what to expect.

Today’s buyers are more intentional. They’re taking their time, weighing their options, and making thoughtful decisions, which is creating a much healthier housing market.

So, if you’re planning to sell, don’t expect it to happen instantly. And don’t assume your house won’t sell if it doesn’t go under contract in the first weekend.

It’s normal for these things to take time. 

If you want to make sure your house sells as quickly as possible, talk to your agent about ways to stand out, whether that’s through staging, photography, or strategic pricing. With the right advice, the right price, and the right prep work, it can still sell quickly.

Bottom Line

If you’re thinking about selling, don’t let the market discourage you, let it guide you. The listings that didn’t sell this year weren’t doomed. They just started with the wrong strategy.

You can still win if you price right, are patient, and work with a local agent who knows how to position your home from the start.

Because in today’s market, success isn’t about waiting for conditions to change. It’s about getting your expectations right from day one.

VETERANS DAY 2025 - WE HONOR THOSE WHO SERVED

 With grateful appreciation to all who have served our country.

Beautiful tribute to our Veterans 
by Richard Kerry Thompson.   YOU RAISE ME UP

A lovely rendition of HALLELUJAH by Sailor Jerri to honor our veterans.

HAPPY 250TH BIRTHDAY TO THE UNITED STATES MARINE CORPS

 

WHAT KIND OF MARKET ARE WE IN?

An updated version of this chart can be found using the 

"WHAT KIND OF MARKET ARE WE IN?" tab above.  

It will be updated at the end of each month. 

  

Note that the Statistical Analysis Module (SAM) 

(found in the "UP-TO-DATE STATS FOR SCCL" TAB)

uses the following metric for Months Supply:

The inventory of homes for sale at the end of a given month, 

divided by the average monthly Pending Sales from the last 12 months. 

This is known as the absorption rate. 

My personal preference is to divide the inventory of homes for sale at the end of a given month by the number of homes that went under contract (Pending Sales) in that month. 

I believe this gives a better picture of what is happening right now.

This is what was used in the SCCL MARKET UPDATE charts. 

 

Note that just a couple of additional homes going Under Contract can change the months supply significantly, as two variables are changing.  As the number of listings that go UNDER CONTACT goes up, the number of ACTIVE listings goes down by the same number.